09 May Lulu Lingerie

Instagram is such an amazing platform. It’s like a massive cookout where, at the right place and time, you can interact with awesome individuals.

Lulu and Hayati follow each other on IG, and to be honest I don’t even remember how but we got talking about the northern market and how advertising intimates can be dicey.

So I proposed a few ideas and that’s how we got started! I took a tour of their Abuja store, picked a few items and reviewed them on the Hayati website, as well as the Hayati WhatsApp groups.